Nike x Tiffany and Co.
The meeting of sneaker culture and luxury demanded legitimacy rather than spectacle. Referencing the legacy of the unofficial “Tiffany” SB Dunk, the work identified a credible point of alignment between the two worlds. That foundation shaped a collaboration capable of expanding Tiffany’s cultural relevance without compromising heritage. The Nike × Tiffany partnership emerged as a balanced expression of brand equity, fashion influence, and contemporary cultural resonance.
Dover Street Market x Tiffany and Co.
Tiffany’s first men’s partnership required defining a new expression of luxury without severing heritage. Competitive and category analysis established the foundation for a men’s line and assortment grounded in contemporary cultural behavior. The launch introduced the idea of the Maker through creators and Hypebeast, anchored by an exclusive Dover Street Market capsule that articulated a refined, culturally fluent identity for the Tiffany man. Collaborations with the NBA extended the narrative through limited merchandise and heritage-driven storytelling.
Spotify x Tiffany and Co.
Tiffany & Co.’s first hip-hop partnership in over a century marked a shift in how the brand could engage a new generation. Informed by emerging cultural movements and changing audience behavior, the work reframed where Tiffany could participate with relevance. A genre-blending collaboration brought together A$AP Ferg, Spotify, and Elle Fanning, expressed through a full 360 launch across culture and the city itself. Tiffany Blue metro cards, custom taxi cabs moving through New York, and flagship activations translated the partnership into lived experience. The moment expanded how the brand shows up for younger, more diverse audiences, grounding cultural participation in visibility, presence, and place.
