Mike’s Hard Lemonade required a cultural platform capable of matching the scale and intensity of its Harder audience. Insight into a “take it to the next level” mindset revealed WWE as a natural partner, aligning with overlapping interests in entertainment, gaming, and spectacle. The work translated that alignment into a 360 presence across major moments including WrestleMania and SummerSlam, expressed through broadcast, in-stadium integration, a Mike’s-sponsored match, and presence within the WWE video game. The partnership elevated the brand inside spaces its consumers already valued, delivering energy, relevance, and cultural proximity at scale.