White Claw x Coachella
White Claw’s first partnership with Coachella required identifying a cultural moment that felt organic rather than opportunistic. Positioning the festival as a natural consumption and discovery environment established a credible entry point for the brand. Early alignment with emerging talent, including Charli XCX ahead of her broader rise, reinforced a forward-looking point of view. The partnership reflected White Claw’s connection to evolving cultural signals and audience passion points, shaping a presence that felt timely, authentic, and attuned to what was coming next.
White Claw x Tombogo
White Claw’s partnership with streetwear brand Tombogo emerged from a shift in audience behavior toward DIY expression and fashion-driven identity. Consumer insight revealed an opportunity to reinterpret the brand through a more design-minded lens. A capsule constructed from White Claw can tabs, developed in collaboration with Highsnobiety, reframed the brand within contemporary fashion culture. The work elevated White Claw’s presence among higher-taste consumers, with cultural moments at Art Basel and New York Fashion Week, including a Denzel Curry performance that reinforced alignment with emerging creative voices.
